A design concept is a general idea or plan that serves as a guide for creating something. It refers to the overall vision, theme and style that will be used in developing a product, service, space or visual communication. The design concept provides direction on how elements such as form, function, color, texture, and other aesthetic features should come together to create an appealing end result. In essence, it is the foundation upon which all design decisions are made, and helps ensure consistency throughout the project.